It is said that the one desiring to succeed seeks opportunities instead of excuses.

In Italian Market there could be hundreds of excuses starting from mature market conditions and tough competition followed by demanding trade partners requests, commercial uncertainties and many others.

However for us “no” is not an option.

For instance normally growing Market Share together with Price Index is impossible. In Italian National Sales Organization “impossible” has been exactly what we have made reality. Now we are among the leaders in built-in retail.

Finding opportunities is what every single one of us does every single day. Continuous search for new solutions, fast reaction and swift execution are fundamental. Spirit of winning, passion and very strong commitment of the whole team are key to success.

At the end of the day few things equal the satisfaction of winning a hard match.